enough: an anti-bullying campaign

DATE CREATED: SPRING 2017

WORK: PHOTO / BRANDING / CAMPAIGN

Response to the self initiated final major project of my UAL foundation diploma in Graphic Design. Bullying was something very close to my heart at the time as my little brother was being subjected to a lot of abuse at his school, so I decided to brand my own anti-bullying campaign, which I titled 'Enough'. Through my project development, I decided to focus on the three prime examples of bullying in this modern day - physical, cyber and verbal abuse. These three forms are what informed my photographic outcomes. Additionally to the outcomes, I created business-card sized 'hand'-outs, which young people could discreetly pick up with contact details on to my campaign website. I also laser cut a hand template to help boost my campaign, and got lots of people to pose with.